diff --git a/hyperglass/configuration/__init__.py b/hyperglass/configuration/__init__.py
index 8c537af..2137870 100644
--- a/hyperglass/configuration/__init__.py
+++ b/hyperglass/configuration/__init__.py
@@ -144,7 +144,7 @@ try:
     elif not user_config:
         params = _params.Params()
     try:
-        params.branding.text.subtitle = params.branding.text.subtitle.format(
+        params.web.text.subtitle = params.web.text.subtitle.format(
             **params.dict(exclude={"branding", "features", "messages"})
         )
     except KeyError:
@@ -372,22 +372,20 @@ def _build_vrf_help():
 content_vrf = _build_vrf_help()
 
 content_help_params = copy.copy(content_params)
-content_help_params["title"] = params.branding.help_menu.title
+content_help_params["title"] = params.web.help_menu.title
 content_help = asyncio.run(
     get_markdown(
-        config_path=params.branding.help_menu,
+        config_path=params.web.help_menu,
         default=DEFAULT_HELP,
         params=content_help_params,
     )
 )
 
 content_terms_params = copy.copy(content_params)
-content_terms_params["title"] = params.branding.terms.title
+content_terms_params["title"] = params.web.terms.title
 content_terms = asyncio.run(
     get_markdown(
-        config_path=params.branding.terms,
-        default=DEFAULT_TERMS,
-        params=content_terms_params,
+        config_path=params.web.terms, default=DEFAULT_TERMS, params=content_terms_params
     )
 )
 content_credit = CREDIT
diff --git a/hyperglass/configuration/models/params.py b/hyperglass/configuration/models/params.py
index 4095a3d..4070198 100644
--- a/hyperglass/configuration/models/params.py
+++ b/hyperglass/configuration/models/params.py
@@ -18,16 +18,17 @@ from pydantic import validator
 
 # Project Imports
 from hyperglass.configuration.models._utils import HyperglassModel
-from hyperglass.configuration.models.branding import Branding
 from hyperglass.configuration.models.docs import Docs
 from hyperglass.configuration.models.features import Features
 from hyperglass.configuration.models.messages import Messages
 from hyperglass.configuration.models.opengraph import OpenGraph
+from hyperglass.configuration.models.web import Web
 
 
 class Params(HyperglassModel):
     """Validation model for all configuration variables."""
 
+    # Top Level Params
     debug: StrictBool = False
     developer_mode: StrictBool = False
     primary_asn: StrictStr = "65001"
@@ -50,8 +51,6 @@ class Params(HyperglassModel):
         "network",
         "isp",
     ]
-    opengraph: OpenGraph = OpenGraph()
-    docs: Docs = Docs()
     google_analytics: StrictStr = ""
     redis_host: StrictStr = "localhost"
     redis_port: StrictInt = 6379
@@ -62,6 +61,13 @@ class Params(HyperglassModel):
     log_file: Optional[FilePath]
     cors_origins: List[StrictStr] = []
 
+    # Sub Level Params
+    docs: Docs = Docs()
+    features: Features = Features()
+    messages: Messages = Messages()
+    opengraph: OpenGraph = OpenGraph()
+    web: Web = Web()
+
     @validator("listen_address", pre=True, always=True)
     def validate_listen_address(cls, value, values):
         """Set default listen_address based on debug mode.
@@ -118,7 +124,3 @@ class Params(HyperglassModel):
                 f'/tmp/hyperglass_{now.strftime(r"%Y%M%d-%H%M%S")}.log'  # noqa: S108
             )
         return value
-
-    features: Features = Features()
-    branding: Branding = Branding()
-    messages: Messages = Messages()
diff --git a/hyperglass/configuration/models/branding.py b/hyperglass/configuration/models/web.py
similarity index 99%
rename from hyperglass/configuration/models/branding.py
rename to hyperglass/configuration/models/web.py
index 70b7e01..21b744b 100644
--- a/hyperglass/configuration/models/branding.py
+++ b/hyperglass/configuration/models/web.py
@@ -19,7 +19,7 @@ from pydantic.color import Color
 from hyperglass.configuration.models._utils import HyperglassModel
 
 
-class Branding(HyperglassModel):
+class Web(HyperglassModel):
     """Validation model for params.branding."""
 
     class Colors(HyperglassModel):
diff --git a/hyperglass/models/query.py b/hyperglass/models/query.py
index bd81a3a..ae4ec2e 100644
--- a/hyperglass/models/query.py
+++ b/hyperglass/models/query.py
@@ -48,7 +48,7 @@ class Query(BaseModel):
                 params.messages.invalid_field,
                 level="warning",
                 input=value,
-                field=params.branding.text.query_location,
+                field=params.web.text.query_location,
             )
         return value
 
diff --git a/ui/components/Footer.js b/ui/components/Footer.js
index 3167a57..4e5397d 100644
--- a/ui/components/Footer.js
+++ b/ui/components/Footer.js
@@ -3,13 +3,15 @@ import { Flex, useColorMode, useTheme } from "@chakra-ui/core";
 import { FiCode } from "react-icons/fi";
 import { GoLinkExternal } from "react-icons/go";
 import format from "string-format";
+import useConfig from "~/components/HyperglassProvider";
 import FooterButton from "~/components/FooterButton";
 import FooterContent from "~/components/FooterContent";
 
 format.extend(String.prototype, {});
 
-export default ({ general, help, extLink, credit, terms, content }) => {
+const Footer = () => {
     const theme = useTheme();
+    const config = useConfig();
     const { colorMode } = useColorMode();
     const footerBg = { light: theme.colors.blackAlpha[50], dark: theme.colors.whiteAlpha[100] };
     const footerColor = { light: theme.colors.black, dark: theme.colors.white };
@@ -20,9 +22,9 @@ export default ({ general, help, extLink, credit, terms, content }) => {
     const [helpVisible, showHelp] = useState(false);
     const [termsVisible, showTerms] = useState(false);
     const [creditVisible, showCredit] = useState(false);
-    const extUrl = extLink.url.includes("{primary_asn}")
-        ? extLink.url.format({ primary_asn: general.primary_asn })
-        : extLink.url || "/";
+    const extUrl = config.external_link.url.includes("{primary_asn}")
+        ? config.external_link.url.format({ primary_asn: config.primary_asn })
+        : config.external_link.url || "/";
     const handleCollapse = i => {
         if (i === "help") {
             showTerms(false);
@@ -40,31 +42,31 @@ export default ({ general, help, extLink, credit, terms, content }) => {
     };
     return (
         <>
-            {help.enable && (
+            {config.help.enable && (
                 <FooterContent
                     isOpen={helpVisible}
-                    content={content.help_menu}
-                    title={help.title}
+                    content={config.content.help_menu}
+                    title={config.help.title}
                     bg={footerBg[colorMode]}
                     borderColor={contentBorder[colorMode]}
                     side="left"
                 />
             )}
-            {terms.enable && (
+            {config.terms.enable && (
                 <FooterContent
                     isOpen={termsVisible}
-                    content={content.terms}
-                    title={terms.title}
+                    content={config.content.terms}
+                    title={config.terms.title}
                     bg={footerBg[colorMode]}
                     borderColor={contentBorder[colorMode]}
                     side="left"
                 />
             )}
-            {credit.enable && (
+            {config.credit.enable && (
                 <FooterContent
                     isOpen={creditVisible}
-                    content={content.credit}
-                    title={credit.title}
+                    content={config.content.credit}
+                    title={config.credit.title}
                     bg={footerBg[colorMode]}
                     borderColor={contentBorder[colorMode]}
                     side="right"
@@ -82,14 +84,14 @@ export default ({ general, help, extLink, credit, terms, content }) => {
                 color={footerColor[colorMode]}
                 justifyContent="space-between"
             >
-                {terms.enable && (
+                {config.terms.enable && (
                     <FooterButton side="left" onClick={() => handleCollapse("terms")}>
-                        {terms.title}
+                        {config.terms.title}
                     </FooterButton>
                 )}
-                {help.enable && (
+                {config.help.enable && (
                     <FooterButton side="left" onClick={() => handleCollapse("help")}>
-                        {help.title}
+                        {config.help.title}
                     </FooterButton>
                 )}
                 <Flex
@@ -100,12 +102,12 @@ export default ({ general, help, extLink, credit, terms, content }) => {
                     marginRight="auto"
                     p={0}
                 />
-                {credit.enable && (
+                {config.credit.enable && (
                     <FooterButton side="right" onClick={() => handleCollapse("credit")}>
                         <FiCode />
                     </FooterButton>
                 )}
-                {extLink.enable && (
+                {config.external_link.enable && (
                     <FooterButton
                         as="a"
                         href={extUrl}
@@ -115,10 +117,13 @@ export default ({ general, help, extLink, credit, terms, content }) => {
                         rightIcon={GoLinkExternal}
                         size="xs"
                     >
-                        {extLink.title}
+                        {config.external_link.title}
                     </FooterButton>
                 )}
             </Flex>
         </>
     );
 };
+
+Footer.displayName = "Footer";
+export default Footer;
diff --git a/ui/components/HyperglassForm.js b/ui/components/HyperglassForm.js
index fe562cf..3aa1827 100644
--- a/ui/components/HyperglassForm.js
+++ b/ui/components/HyperglassForm.js
@@ -21,16 +21,14 @@ const formSchema = config =>
         query_location: yup
             .array()
             .of(yup.string())
-            .required(
-                config.messages.no_input.format({ field: config.branding.text.query_location })
-            ),
+            .required(config.messages.no_input.format({ field: config.web.text.query_location })),
         query_type: yup
             .string()
-            .required(config.messages.no_input.format({ field: config.branding.text.query_type })),
+            .required(config.messages.no_input.format({ field: config.web.text.query_type })),
         query_vrf: yup.string(),
         query_target: yup
             .string()
-            .required(config.messages.no_input.format({ field: config.branding.text.query_target }))
+            .required(config.messages.no_input.format({ field: config.web.text.query_target }))
     });
 
 const FormRow = ({ children, ...props }) => (
@@ -121,14 +119,14 @@ const HyperglassForm = React.forwardRef(
                 <form onSubmit={handleSubmit(onSubmit)}>
                     <FormRow>
                         <FormField
-                            label={config.branding.text.query_location}
+                            label={config.web.text.query_location}
                             name="query_location"
                             error={errors.query_location}
                         >
                             <QueryLocation onChange={handleChange} locations={config.networks} />
                         </FormField>
                         <FormField
-                            label={config.branding.text.query_type}
+                            label={config.web.text.query_type}
                             name="query_type"
                             error={errors.query_type}
                             labelAddOn={
@@ -141,19 +139,19 @@ const HyperglassForm = React.forwardRef(
                     <FormRow>
                         {availVrfs.length > 0 && (
                             <FormField
-                                label={config.branding.text.query_vrf}
+                                label={config.web.text.query_vrf}
                                 name="query_vrf"
                                 error={errors.query_vrf}
                             >
                                 <QueryVrf
-                                    placeholder={config.branding.text.query_vrf}
+                                    placeholder={config.web.text.query_vrf}
                                     vrfs={availVrfs}
                                     onChange={handleChange}
                                 />
                             </FormField>
                         )}
                         <FormField
-                            label={config.branding.text.query_target}
+                            label={config.web.text.query_target}
                             name="query_target"
                             error={errors.query_target}
                             fieldAddOn={
@@ -168,7 +166,7 @@ const HyperglassForm = React.forwardRef(
                         >
                             <QueryTarget
                                 name="query_target"
-                                placeholder={config.branding.text.query_target}
+                                placeholder={config.web.text.query_target}
                                 register={register}
                                 resolveTarget={["ping", "traceroute", "bgp_route"].includes(
                                     queryType
diff --git a/ui/components/HyperglassProvider.js b/ui/components/HyperglassProvider.js
index f9a1117..825fd9b 100644
--- a/ui/components/HyperglassProvider.js
+++ b/ui/components/HyperglassProvider.js
@@ -14,7 +14,7 @@ const HyperglassContext = createContext(null);
 
 export const HyperglassProvider = ({ config, children }) => {
     const value = useMemo(() => config, [config]);
-    const userTheme = value && makeTheme(value.branding);
+    const userTheme = value && makeTheme(value.web);
     const theme = value ? userTheme : defaultTheme;
     return (
         <HyperglassContext.Provider value={value}>
diff --git a/ui/components/Layout.js b/ui/components/Layout.js
index 6eb6231..b2e6465 100644
--- a/ui/components/Layout.js
+++ b/ui/components/Layout.js
@@ -27,7 +27,7 @@ const Layout = () => {
         setSubmitting(false);
     };
     const headerHeight =
-        config.branding.text.title_mode === "all"
+        config.web.text.title_mode === "all"
             ? headerHeightAll[isSubmitting]
             : headerHeightDefault[isSubmitting];
     return (
@@ -83,15 +83,8 @@ const Layout = () => {
                         )}
                     </AnimatePresence>
                 </Flex>
-                <Footer
-                    general={config.general}
-                    content={config.content}
-                    terms={config.branding.terms}
-                    help={config.branding.help_menu}
-                    credit={config.branding.credit}
-                    extLink={config.branding.external_link}
-                />
-                {config.general.developer_mode && <Debugger />}
+                <Footer />
+                {config.developer_mode && <Debugger />}
             </Flex>
         </>
     );
diff --git a/ui/components/Meta.js b/ui/components/Meta.js
index b287ad2..2ab9ed7 100644
--- a/ui/components/Meta.js
+++ b/ui/components/Meta.js
@@ -8,10 +8,10 @@ export default () => {
     const config = useConfig();
     const theme = useTheme();
     const [location, setLocation] = useState({});
-    const title = config?.general.org_name || "hyperglass";
-    const description = config?.general.site_description || "The modern looking glass.";
+    const title = config?.org_name || "hyperglass";
+    const description = config?.site_description || "The modern looking glass.";
     const siteName = `${title} - ${description}`;
-    const keywords = config?.general.site_keywords || [
+    const keywords = config?.site_keywords || [
         "hyperglass",
         "looking glass",
         "lg",
@@ -27,15 +27,13 @@ export default () => {
         "network",
         "isp"
     ];
-    const author = config?.general.org_name || "Matt Love, matt@hyperglass.io";
-    const language = config?.general.language || "en";
+    const author = config?.org_name || "Matt Love, matt@hyperglass.io";
+    const language = config?.language || "en";
     const currentYear = new Date().getFullYear();
-    const copyright = config
-        ? `${currentYear} ${config.general.org_name}`
-        : `${currentYear} hyperglass`;
-    const ogImage = config?.general.opengraph.image || null;
-    const ogImageHeight = config?.general.opengraph.height || null;
-    const ogImageWidth = config?.general.opengraph.width || null;
+    const copyright = config ? `${currentYear} ${config.org_name}` : `${currentYear} hyperglass`;
+    const ogImage = config?.opengraph.image || null;
+    const ogImageHeight = config?.opengraph.height || null;
+    const ogImageWidth = config?.opengraph.width || null;
     const primaryFont = googleFontUrl(theme.fonts.body);
     const monoFont = googleFontUrl(theme.fonts.mono);
     useEffect(() => {
diff --git a/ui/components/ResolvedTarget.js b/ui/components/ResolvedTarget.js
index 9a48ab3..e8f980b 100644
--- a/ui/components/ResolvedTarget.js
+++ b/ui/components/ResolvedTarget.js
@@ -66,7 +66,7 @@ const ResolvedTarget = React.forwardRef(({ target, setTarget, formQueryTarget },
                     <Tag>
                         <Tooltip
                             hasArrow
-                            label={config.branding.text.fqdn_tooltip.format({ protocol: "IPv4" })}
+                            label={config.web.text.fqdn_tooltip.format({ protocol: "IPv4" })}
                             placement="bottom"
                         >
                             <Button
@@ -98,7 +98,7 @@ const ResolvedTarget = React.forwardRef(({ target, setTarget, formQueryTarget },
                     <Tag>
                         <Tooltip
                             hasArrow
-                            label={config.branding.text.fqdn_tooltip.format({ protocol: "IPv6" })}
+                            label={config.web.text.fqdn_tooltip.format({ protocol: "IPv6" })}
                             placement="bottom"
                         >
                             <Button
diff --git a/ui/components/Results.js b/ui/components/Results.js
index ccfeb4e..62f4877 100644
--- a/ui/components/Results.js
+++ b/ui/components/Results.js
@@ -75,7 +75,7 @@ const Results = ({ queryLocation, queryType, queryVrf, queryTarget, setSubmittin
                                     animate={labelAnimate.left[mediaSize]}
                                     transition={{ duration: 0.3, delay: 0.3 }}
                                     exit={{ opacity: 0, x: -100 }}
-                                    label={config.branding.text.query_type}
+                                    label={config.web.text.query_type}
                                     value={config.features[queryType].display_name}
                                     valueBg={theme.colors.cyan[500]}
                                     fontSize={["xs", "sm", "sm", "sm"]}
@@ -85,7 +85,7 @@ const Results = ({ queryLocation, queryType, queryVrf, queryTarget, setSubmittin
                                     animate={labelAnimate.center[mediaSize]}
                                     transition={{ duration: 0.3, delay: 0.3 }}
                                     exit={{ opacity: 0, scale: 0.5 }}
-                                    label={config.branding.text.query_target}
+                                    label={config.web.text.query_target}
                                     value={queryTarget}
                                     valueBg={theme.colors.teal[600]}
                                     fontSize={["xs", "sm", "sm", "sm"]}
@@ -95,7 +95,7 @@ const Results = ({ queryLocation, queryType, queryVrf, queryTarget, setSubmittin
                                     animate={labelAnimate.right[mediaSize]}
                                     transition={{ duration: 0.3, delay: 0.3 }}
                                     exit={{ opacity: 0, x: 100 }}
-                                    label={config.branding.text.query_vrf}
+                                    label={config.web.text.query_vrf}
                                     value={matchedVrf.display_name}
                                     valueBg={theme.colors.blue[500]}
                                     fontSize={["xs", "sm", "sm", "sm"]}
@@ -131,7 +131,7 @@ const Results = ({ queryLocation, queryType, queryVrf, queryTarget, setSubmittin
                                     transition={{ duration: 0.3, delay: i * 0.3 }}
                                     exit={{ opacity: 0, y: 300 }}
                                     key={loc}
-                                    timeout={config.general.request_timeout * 1000}
+                                    timeout={config.request_timeout * 1000}
                                     device={config.devices[loc]}
                                     queryLocation={loc}
                                     queryType={queryType}
diff --git a/ui/components/Title.js b/ui/components/Title.js
index e945a56..ccb12bd 100644
--- a/ui/components/Title.js
+++ b/ui/components/Title.js
@@ -71,9 +71,9 @@ const btnJustify = {
     false: ["flex-start", "center"]
 };
 export default React.forwardRef(({ onClick, isSubmitting, ...props }, ref) => {
-    const { branding } = useConfig();
+    const { web } = useConfig();
     const { mediaSize } = useMedia();
-    const titleMode = branding.text.title_mode;
+    const titleMode = web.text.title_mode;
     const MatchedMode = modeMap[titleMode];
     return (
         <Button
@@ -90,8 +90,8 @@ export default React.forwardRef(({ onClick, isSubmitting, ...props }, ref) => {
             <MatchedMode
                 mediaSize={mediaSize}
                 showSubtitle={!isSubmitting}
-                text={branding.text}
-                logo={branding.logo}
+                text={web.text}
+                logo={web.logo}
             />
         </Button>
     );